Visual Experience http://visual-experience.posterous.com Most recent posts at Visual Experience posterous.com Thu, 17 May 2012 01:53:00 -0700 How to kick start optician services? http://visual-experience.posterous.com/how-to-kick-start-optician-services http://visual-experience.posterous.com/how-to-kick-start-optician-services

Not all are endowed with all the gifts in the world. Some may not have one or more of nature’s gifts and some may lose them along the journey of life. Eyesight is one such gift that is usually lost by people as they age or because of some other unnatural effect. Optician services seek to restore all or some of this wonderful gift by supplying the patient with proper eyewear as recommended by the ophthalmologist. Here are a few recommended ways of going about setting up your optician services business.

Know your area

As in any business, you should research your own area before embarking on this venture. The first clients would always be the local population. They are not just your clients but your sales representatives too! The word of mouth is a powerful advertisement as most people trust products that are spoken about rather than advertised through media. A sizeable elderly population would provide you with good business so it is important to find out the age group of the area. A younger population wouldn’t need as much corrective equipment but they would certainly enjoy trendy shades. Optician services are also required by other businesses that require their employees to undergo eye tests on a regular basis.

Know your competition

In every field, there is competition. Find out the other optician services that are operating in your region and what their customer base is. Some of these services may concentrate only on a certain type of services such as reading glasses or sunglasses that you can provide if there is a viable market for such products in your area. Find out the strengths of such services and try to incorporate the same in your business. Some customers might be interested in a particular brand of eyewear that you could provide. Always look out for ways to improve your services. There are many successful optician services around the world that you can locate and study to replicate their business model at a local level.

Know your business

One among the most basic lessons in business is to know your business like the back of your hand. Businesses would go south if there is no innovation and there is always room for improvement even in a business such as optician services. For example, you could offer free eye tests for school students who will excitedly tell their parents about seeing and naming the letters on the screen and would want to try that out again. The youth can be pulled towards your business by offering discounts on a few notable brands. Keeping up-to-date with the latest trends would also help your business grow.

Don't forget that it is important to correct visual disturbances (Or as the Norwegian term is korrigere synsfortyrrelse).

Other marketing strategies

With more and more people becoming fashion conscious, you could also employ the services of a fashion consultant that could give advice to people on which frame suits them best. Putting up information on how each type of glasses differs from the others would stoke the interest of customers to try these brands. You could also try to entertain their curiosity by having a large billboard that says, “Can you read this? No? Then head over to XYZ opticians!”

Bear in mind that every business comes with an inherent risk factor that one would do well to manage and mitigate as much as possible.  So make sure to go through the above information properly and gain the benefits!

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Tue, 08 May 2012 05:43:00 -0700 Stylish Discounted Eyeglasses to Purchase http://visual-experience.posterous.com/stylish-discounted-eyeglasses-to-purchase http://visual-experience.posterous.com/stylish-discounted-eyeglasses-to-purchase

Purchasing a new pair of eyeglasses must not be done in haste. Before you spend your money, you need to take extra research and reading of reviews as much as possible. This way, you will be able to learn about the trendiest and latest in eyeglasses collections. Plus, you get to purchase the most stylish frames and high power lenses so that you will maximize the benefits of the eyeglasses you want to acquire.

Apart from the frame styles and lenses, you need to be aware of the most cost-efficient eyeglasses as well. There are discounted eyeglasses collections that are affordable and if you save more, you can also buy more.

How to Avail the Best-Priced Eyeglasses?

Go online shopping to get started. If you have done online shopping before, then you must be familiar with the rules and conditions concerning online shopping. But, don’t limit yourself with the websites you have already visited. You can go for a list of online shops which offer eyeglasses and explore their diverse collections. While looking for an online shop, you can also check out the eyewear styles and fashions used by famous people and celebrities and snatch their style, too.

Find better websites that offer a wide range of eyeglasses collections so you will have more options to check out. When you try shopping online, you will find it more interesting, fun, and rewarding. Plus, online shoppers are privileged because they get more discounts than offline shoppers.

Expensive eyeglasses are also scattered. So, if you don’t do extra research you will fail to grab the best-priced eyeglasses that are fashionable and equipped with different functionalities. In fact, companies even offer more options like lenses and tools. You will indeed save a fortune if you learn how to shop the right way.

Online Shopping is the Best Opportunity to Take

So, you need to spare some of your time and do some online shopping. You will have to visit as many websites as possible so you will be immersed with various offerings that meet various needs. Thus, knowing your preferences and setting your standards straight will give you more edge in shopping. If an online shop fails to deliver the eyeglasses you are looking for, you have the liberty to look for another website.

Eyeglasses are remarkable inventions that are designed and crafted to meet various needs. If you want to correct your eye vision problem, you can go for prescription glasses. And if you want to strike your own fashion statement, you can go for exquisitely designed prescription glasses to get the desired look.

Useful information for you could be the one about pentax.

If you shop offline, you get to settle with retail price eyeglasses, but if you go online you will be able to enjoy as much as 70% discount in your favorite design of eyeglasses.

So, if you want to ditch your contact lenses and you aren’t comfortable getting the laser treatment, check out the latest eyeglasses online and have fun clicking and making orders until your most preferred eyeglasses get delivered to your doorstep.

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Mon, 23 Apr 2012 02:44:00 -0700 Why optician is a good job ? http://visual-experience.posterous.com/why-optician-is-a-good-job http://visual-experience.posterous.com/why-optician-is-a-good-job

If you have a natural inclination towards technical professions and the human factor interests you, but you just can’t suffer the touch and close approach with patients, then a technician job would be great for you. The optician (Do you know that the Norwegian term is optiker) job outlook has shown a great demand in the last few years all over the world. The need for specialized persons with high level of technical knowledge is growing. The common patient in need for eye care and treatment develops educated knowledge in the fine division of ophthalmology branches. For the patient the right specialist for the best and most suitable diagnose and then corrective lens has become very clear in terms of an informed choice.

            Just like in other medical fields the optometry finds it necessary to develop and educate new generations of young specialists. To be an optician, it only takes two years of medical studies in comparison with at least four years necessary for the optometrists and ophthalmologists. In the end, the need for studies is only for setting bases for future practice purposes, because the real challenge is to keep studying at work. The good opticians not only have studied in this niche because they find it interesting and in tight compatibility with their personal goals but find it interesting and challenging every day while working. The need for striving to know more on the latest technical and medical appliances for the optometry has to be one bone of the optician’s talent.

            The today’s optician is not only responsible for the filling in of the prescription and then setting the right corrective lens for spectacles or contact lenses (Or kontaktlinser in Norwegian). Now with the need for highly specialized medical individuals in more than one branch, there have been grounds for the appearance of mixed specializations with optometry. The opticians are ensuring of the right stages developing in survey and treatment for the patients starting with the preliminary tests up to the recuperation and rehabilitation stages.

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            The wonderful advances of technology with direct applicability in optometry have fed the young generation’s taste for smaller, faster and light equipments for use by opticians. The global employment expectance for optometry specialists is excellent. So, for money value it is also attractive to become one of the best opticians. On the other hand, the fashion trends look upon wearing spectacles as accessories which makes the prices of glasses lower significantly. This is very good news for those with medical care purpose eyewear need. The opticians speculate much on fashion trends to display larger ranges of spectacles which are attractive for the teen age generation of eye caring patients. The expensive contact lens has fallen second this season.

            Moreover the eye problems that develop due to advance in age increase the need for good specialists in the optometry field. The optician will become one of your best friends and you will see them often, once you are over the 40 years age line.

            In conclusion, the need for opticians is growing, supported by the technology advances that are not well understood or sympathized by the old specialists, plus the new craze among teenagers for fashionable spectacles is good for the profits. 

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